6 steps for rebooting your LinkedIn profile in 2018


LinkedIn is a core element for the job application process. To make sure you stand out from the crowd, we have put together our top tips to help you get the most out of your LinkedIn profile.


1. Choose the right profile picture for LinkedIn

It seems like the obvious thing to say, but nearly every blog post, article and piece of content that you read on LinkedIn profiles start with a picture.


LinkedIn is your own online professional calling card, your business card, your moment to represent yourself in a way that gets you employed, promoted, new clients and more – but it’s all business and professional sphere related.


Make sure the picture is recent and looks like you, make sure that your face takes up about 60% of the image and wear what you would like to wear to work. This last one might seem odd, but this is your moment to show who you are. If you want to wear cut jeans and a tank top to work, then by all means wear that – but you probably won’t be approached for a job in a professional, corporate company.

Likewise, if you are most comfortable fully suited in the workplace that’s what you should go for however, if you are looking to work in a small start-up team then most likely those two images don’t align. Dress for the job that you want!


2. Add a background photo

It’s all about visualisation. Add a background photo, it will help you stand out more. This isn’t Facebook however so keep your background photo to the point, clear and professional.


3. The headline; You are more than just a professional headline

The vast majority of people use the headline space to copy their current role, but why place that limitation on who you are. Your current job title is already in your work experience section, so why not use this little bit of extra top page space as an opportunity to state who you are, what motivates you and why you do what you do.


Think of the summary section a little bit like the preview of you, write in the first person and give context to your skills.


4. The summary; a little short story about you

Think of the summary as your old-fashioned cover letter, you have a short section to get beyond the nitty gritty basics of who you are as human being. Now, you don’t need to tell the story of when you were five and the neighbour’s dog ran away with your toy car. Treat it as paragraph where whoever is looking at your profile can get a sense of who you are as a person beyond a list of skills that you have.


5. Skills: Are they all relevant?

The skills section is where it is easiest for people to endorse you, so it’s good little list to have up to date and relevant to where you now are in your career and more importantly matching (or at least heading into) the direction of where you want your career to go.


Grab a cup of tea and sit down behind the list, scroll down the list and see which ones are most relevant, remove those that aren’t.


6. Endorse or be endorsed, that is the question…

It’s not really a question as both need to happen. Endorsements are what give everything you’ve said about yourself in the summary and jobs you’ve listed credibility.


Generally, the best way to get endorsed is to do some endorsing yourself. Go through your network and endorse those people who deserve your endorsement, generally this triggers them to return the favour.


Remember to manage endorsements, ensuring you receive ones that reflect the skills you have or even those skills that you want to gain. It’s also important to use the edit features in the skills section of your profile – where you can choose which to show and which to hide.

The Dos and Don’ts of Reference Requests

Providing a reference is usually the final stage of the job process. You’ve been offered the job and this is just the last box to be ticked, right? Wrong! Reference requests are a hugely important part of the process. Job offers are usually conditional (and based) on the receipt of satisfactory references. Many organisations have reported withdrawing job offers due to receiving a poor reference for a candidate. With this in mind there are few things that you should think about;


Don’t Ask Your Mum


It sounds obvious, it’s laughable even, but it has happened. Not just your mum either, your dad, your sister, in fact no family member should not be approached for any sort of reference. Firstly, it’s not professional. They will be unable to offer a valid, unbiased opinion. Secondly, imagine all the things they might say that you would prefer were not shared (with someone you would like to view you in a professional capacity). (when you want to be viewed in a professional capacity).

Keep It Recent


You may be leaving your current job for any number of reasons. Maybe there was a personality clash with your boss and as a result you really don’t want to put them down as referee. That is perfectly acceptable. A reference from your current boss would be great but most organisations understand that this is not always possible. Do try, however, to use a recent acquaintance and not someone who knew you twenty years previously. Whilst they might have some great things to say about you, their opinion is of limited use to your new employer. In fact, using them suggests that you have struggled to build relationships in recent years.

Keep Your References Informed


Make sure your referee is expecting the call / email. That way they won’t be caught off guard and underprepared. If possible, provide them with information about the job you have applied for, enabling them to tailor the reference to the specific role. This will work in your favour as it will reinforce the company’s belief that they have made the right decision.

Be Considerate


If you have applied for a number of jobs recently then you may want to compile a list with a few alternative references. If you bombard one person with reference requests you may begin to annoy them and make them less inclined to speak highly of you. Providing a reference requires a significant time commitment from the referee and you may not be the only person requiring a reference that week!

Follow Up


Remember that the reference shouldn’t be the end of things. If you are given a positive reference then you should always thank the referee. Whether that is in person, via email or the phone, a sincere thank you should never be forgotten. Your referee obviously sang your praises to the prospective employer and who knows when you’ll need their help again? Please note that if your job offer is withdrawn due to a negative reference then you are able to request a copy under the Data Protection Act.


So don’t forget, it’s important to put lots of thought into your reference requests, whether it be for a new full or part-time role, a career move or a promotion; it could make all the difference!

How to Stand Out From the Crowd When Applying for Graduate Jobs

It’s that time of year again when the job market is flooded with fresh faced graduates all looking to hop onto the corporate ladder and climb their way to success.

As competition is fiercer than ever before, Dovetail Recruitment have put together a list of the top 5 things you can do to stand out from the crowd when applying for graduate jobs.

Make Sure the Job is the Right Fit for You


Whilst it’s all too tempting to jump at the first job offer you receive, it’s important to make sure it’s the right one for you. Job hunting is a stressful time for anyone and is not something you want to be doing on a regular basis. Take some time to think about whether you’ll be happy and fulfilled in a role before accepting and remember, don’t get blinded by the pound signs.

Research the Company


Research not only the company but also the role you are applying for. Go in-depth with your research and ensure that you know the company inside and out, that way, when your interview rolls around you’ll feel confident in your knowledge of the company. 

Tailor your Application


Going on from the last point, there’s no point doing all that research if you don’t use it to your advantage. Tailor each application to the company and job role you are applying for. Employers don’t have the time nor the inclination to figure out where you would fit within their company, so why not make it easy for them to hire you and let them know exactly where you would fit and how it would benefit the company.

Clean Up Your Act on Social Media


We live in a digital world and all your employer needs to do is type your name into Google and your whole online history will appear before their eyes. Setting up a LinkedIn account ensures employers are able to view your professional online presence and can view your work history and skills. If there’s things on your Facebook or Twitter accounts that you’d rather not have a potential employer see, amend your privacy settings to ensure your information is only shared with friends.

Take your Time


Often graduate jobs come with lengthy application forms which require a little more than a one word answer. Give yourself the best possible chance and leave plenty of time to fill out the application form and think about your answers. Leaving it till an hour before applications close will result in you rushing your answers, not providing enough information about yourself and some spelling mistakes. Leaving enough time to send your application will ensure you can check and double check every answer before hitting the button of no return.

If you would like to find out more about Graduate jobs in Newbury or for more advice on applying for jobs, contact our recruitment experts on 01635 43100.

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